WRAP and Innovate UK have launched a new fund to reduce plastic pollution in India, Chile, Kenya, and South Africa. The International Circular Plastics Flagship Competition has £1.7m available for solutions that respond to specific targets under the plastics pacts of these nations.


This competition will support market feasibility studies and early prototyping or pilot trials in global markets, with the overarching aim of reducing plastic packaging pollution. The funding focuses on the following four themes:

  • flexible film packs including small format
  • reusable packaging and new business models
  • collection, sorting, cleaning and recycling
  • end market development

All applicants must demonstrate that their proposal can address one or more of the specific challenge statements (see pp. 6-7 of the Guidance Document) for the country in which their project is taking place.


This competition is only open to UK registered organisations. They can apply for funding of between £50,000 and £250,000 to cover up to 100% of a project’s eligible costs. Where project costs are higher than £250,000, applicants will be expected to self-fund the excess amount.

To be eligible, applicants must have an innovative, replicable, tried and tested solution (TRL 6) that will address specific country challenges. In addition, they will need to complete the project and provide a detailed feasibility report by March 2023.

You can also find the full eligibility criteria on page 5 of the Guidance Document.

How to Apply

This competition has a single-stage application process. Before applying, you should complete WRAP’s pre-qualification questionnaire. If you meet the qualifying criteria, you will then receive a full application pack.

More Information

The International Circular Plastics Flagship Competition is open until 13th January 2022. For more information, see WRAP’s website or register to attend the briefing event on 2nd December.

If you are looking for bid writing support, please contact us in order to arrange a free consultation.