A new Themed Competition titled “Analysing and Understanding Audiences” has been initiated by DASA, supported by the Defence Science and Technology Laboratory (Dstl). The competition aims to provide up to £1 million in funding for innovative concepts to analyse and comprehend audiences.

This competition, managed by DASA on behalf of the Defence Science and Technology Laboratory (Dstl), aims to solicit proposals that can enhance the UK Defence’s capacity in the area of “Analysing and Understanding Audiences.” The emphasis is on pinpointing inventive tools, techniques, and methodologies that could assist in selecting, analysing, and comprehending audiences. 


Areas of particular interest include: 

  • Audience Segmentation 
  • Behavioural Insight Assessment 
  • Narrative Assessment 
  • Information Environment Assessment (IEA) 
  • Human Environment Assessment 
  • Network Analysis 
  • Channel Analysis 
  • Information Packs 
  • Assessment Metrics 


Key Dates and Funding: 

Up to £1m is available to fund multiple proposals. 

The deadline to submit a proposal is midday 30 May 2023. 


Dial in sessions: 30 March 2023 and 4 April 2023 

A series of 15 minute one-to-one teleconference sessions, giving you the opportunity to ask specific questions. 

Register for 30 March 2023 

Register for 4 April 2023 


More Information:  

For more information and registration, please check here. 

RedKnight has a strong track record of securing Innovate UK funding! If you would like help in putting together a competitive proposal, contact us today.