The media landscape in Wales is poised for transformational change, and Media Cymru, a dynamic consortium of 22 partner organisations led by Cardiff University, is at the heart of this shift. As part of its ambitious five-year programme, Media Cymru has launched the Scale Up Round 2 funding competition, with support from Innovate UK and the UKRI Strength in Places Fund. With up to £700,000 available to be invested in research and development (R&D) projects, this competition is designed to place the Cardiff Capital Region firmly on the global media stage.

The Vision Behind Media Cymru
Media Cymru is committed to turning the Cardiff Capital Region into a global hub for media production and innovation. However, this transformation is not merely about boosting production capacity. The initiative prioritizes green and fair economic growth, which means creating a sustainable and inclusive media ecosystem where innovation is at the forefront.

The Media Cymru programme revolves around four strategic pillars:

1. Green – Reducing the environmental impact of the media sector.
2. Fair – Building a diverse, equal, and inclusive sector.
3. Global – Expanding international collaborations and partnerships.
4. Growth – Fostering economic growth and productivity through R&D and innovation.

Each project funded through this competition is expected to align with at least one of these pillars, ensuring that funded innovations contribute not only to the advancement of the Welsh media industry but also to the wider societal and environmental goals.

Scale Up Round 2: What’s the Opportunity?
Media Cymru: Scale Up Round 2 offers Welsh media companies the chance to secure significant funding for projects with the potential to scale, innovate, and compete on a global stage. The competition will invest in innovation-driven products, services, and experiences that have the ability to transform the media landscape, both locally and internationally.

Key Details:

• Grant funding range: £100,000 to £250,000 per project.
• Project duration: Up to 12 months.
• Deadline: The competition closes at 11am UK time on the 4th December 2024.
• Project start date: Must not begin before 1st April 2025 and should conclude by 30th April 2026.
• Eligibility criteria: Projects must focus on the media sector and demonstrate a tangible economic benefit to the Cardiff Capital Region.

Importantly, applicants must be prepared for a competitive process, as the funding limit means not all high-scoring proposals will necessarily be funded.

What Makes a Winning Proposal?

Success in this competition hinges on a company’s ability to present a project that meets the specific requirements of the competition while standing out in terms of innovation and scalability.

Here’s what the competition is looking for in a winning proposal:

1. Innovation-Driven Solutions: Your project must aim to solve a key challenge or seize an opportunity within the Welsh media industry. Whether it’s improving media production processes, creating innovative content platforms, or addressing challenges related to digital consumption, the project should be original and impactful.
2. Proven Feasibility: Ideas are not enough on their own. You need to demonstrate the feasibility of your innovation. This means that the technology or solution you propose must have a sound basis for development and implementation, supported by clear evidence or research.
3. Economic Impact: A core goal of this competition is to drive economic growth in the Cardiff Capital Region. Successful applicants will need to demonstrate how their innovation will contribute to the local economy by creating jobs, increasing productivity, or attracting additional investment.
4. Rapid Commercialisation: The competition is not just about ideas; it’s about turning those ideas into tangible products and services that can be rapidly commercialised. Your proposal should include a clear commercialisation strategy, detailing how your innovation will be brought to market quickly and effectively after the project’s completion.
5. Knowledge Sharing: Collaboration and knowledge-sharing are fundamental to Media Cymru’s vision. Applicants are expected to actively share knowledge and project outputs with the broader media community, fostering a culture of innovation across the region.
6. Alignment with Strategic Pillars: Every project must align with one or more of Media Cymru’s strategic pillars (Green, Fair, Global, Growth). This ensures that your innovation contributes to the overarching goals of the programme, whether that’s through promoting sustainability, increasing diversity, driving international partnerships, or enhancing regional economic growth.

Why Should Welsh Media Companies Apply?
The Media Cymru Scale Up Round 2 competition presents a unique opportunity for media companies in the Cardiff Capital Region to receive significant financial backing for their most ambitious and innovative projects. However, the benefits extend far beyond funding.

1. Enhanced Visibility and Prestige
   Being selected for funding through this competition positions your company as an industry leader. It showcases your commitment to innovation and your ability to develop solutions that can compete on the global stage. This visibility can lead to further collaborations, partnerships, and investment opportunities.
2. Global Reach
   Media Cymru’s commitment to international collaboration means that companies funded through this programme will have the chance to build relationships with global partners, expanding their reach and influence beyond the Welsh and UK markets.
3. Driving Positive Change
   By aligning your project with Media Cymru’s strategic pillars, you’re contributing to a more sustainable, diverse, and innovative media sector. Whether it’s reducing the carbon footprint of media production or creating a more inclusive industry, your project can be part of shaping the future of media in Wales and beyond.
4. Economic Impact
   Perhaps most importantly, successful projects will play a pivotal role in driving economic growth in the Cardiff Capital Region. By creating new jobs, attracting investment, and increasing productivity, your project can have a lasting positive impact on the region’s economy.