Project Title:

The world’s most accurate and inclusive personal navigation


Acronym:

Waymap


Call:

Innovate UK Innovation Loan


Start Date:

01/10/2023


Duration:

12 months


Grant Amount:

£990,580


Our Role:

Bid Writing


RedKnight is delighted to have supported Waymap Ltd with its successful application to Innovate UK’s Innovation Loan programme, securing the start-up £990,580 to deliver the late-stage research and development required for its disruptive indoor positioning and navigation technology.

Waymap’s vision is to develop the world’s most accurate and inclusive personal navigation smart phone application. Rather than simply routing a user to a train station, imagine if an app could then route them through the building, underground to the correct platform, on and off the train, and all the way to the end destination. These are the truly end-to-end journeys that Waymap can make a reality. No other personal navigation app on the market has adequately addressed the great indoors, which represents a major commercial opportunity.

When discussing the success of the loan application, Mr Celso Zuccollo, Waymap COO said, ““This funding, and the continued support of Innovate UK, is crucial in incentivising businesses to continue investing in hard technologies that solve difficult real-world problems, like what we are doing at Waymap. This money allows us to expand our core technology portfolio further, creating a better product and ultimately a better experience for the users of our app. Given the product we are building, this not only means that we can better address a very large commercial opportunity, but also that we can create meaningful social impact at scale.”

Waymap was born out of requirements identified by the Royal Society for Blind Children. Through several focus groups, the RSBC identified independent city navigation as a key issue for children with visual impairments and tasked Waymap to develop a high-tech solution that would allow them to navigate cities as if they had no disability.

As a result, Waymap has developed world-leading core technology and a smart phone app that locates and navigates users to an accuracy of up to 1m and 10 degrees heading. In 2021, Waymap extended the functionality of its core location algorithm, to ensure the app operates effectively while the smart phone is carried in all the manners that a usual commuter would carry their mobile phone, for example, in their pocket, whilst texting, or in a bag. All of this is done with no physical infrastructure and no external signal required, meaning the navigation app can work indoors, outdoors, underground, and when the smart phone is in flight mode. Waymap’s unprecedented level of accuracy and ability to be used anywhere makes it a truly unique and game-changing proposition.

The Innovation Loan project will enable Waymap to deliver the late-stage research and development work required to finalise the product development. Successful demonstration of the proprietary technology will pave the way for market deployment within 12 months of project closure.

RedKnight is delighted to have supported Waymap Ltd with its successful application to Innovate UK’s Innovation Loan programme, securing the start-up £990,580 to deliver the late-stage research and development required for its disruptive indoor positioning and navigation technology.

Waymap’s vision is to develop the world’s most accurate and inclusive personal navigation smart phone application. Rather than simply routing a user to a train station, imagine if an app could then route them through the building, underground to the correct platform, on and off the train, and all the way to the end destination. These are the truly end-to-end journeys that Waymap can make a reality. No other personal navigation app on the market has adequately addressed the great indoors, which represents a major commercial opportunity.

When discussing the success of the loan application, Mr Celso Zuccollo, Waymap COO said, ““This funding, and the continued support of Innovate UK, is crucial in incentivising businesses to continue investing in hard technologies that solve difficult real-world problems, like what we are doing at Waymap. This money allows us to expand our core technology portfolio further, creating a better product and ultimately a better experience for the users of our app. Given the product we are building, this not only means that we can better address a very large commercial opportunity, but also that we can create meaningful social impact at scale.”

Waymap was born out of requirements identified by the Royal Society for Blind Children. Through several focus groups, the RSBC identified independent city navigation as a key issue for children with visual impairments and tasked Waymap to develop a high-tech solution that would allow them to navigate cities as if they had no disability.

As a result, Waymap has developed world-leading core technology and a smart phone app that locates and navigates users to an accuracy of up to 1m and 10 degrees heading. In 2021, Waymap extended the functionality of its core location algorithm, to ensure the app operates effectively while the smart phone is carried in all the manners that a usual commuter would carry their mobile phone, for example, in their pocket, whilst texting, or in a bag. All of this is done with no physical infrastructure and no external signal required, meaning the navigation app can work indoors, outdoors, underground, and when the smart phone is in flight mode. Waymap’s unprecedented level of accuracy and ability to be used anywhere makes it a truly unique and game-changing proposition.

The Innovation Loan project will enable Waymap to deliver the late-stage research and development work required to finalise the product development. Successful demonstration of the proprietary technology will pave the way for market deployment within 12 months of project closure.